# Google Analytics Integration

Add your Google Analytics tracking ID to FeatureOS and monitor feedback portal traffic, user behavior, and engagement in your GA dashboard.

- Category: Marketing
- Provider: FeatureOS
- Website: https://analytics.google.com
- Documentation: https://help.featureos.app/en/articles/google-analytics-integration
- Story: https://featureos.com/integrations/google-analytics

You already use Google Analytics to track your website. Your feedback portal should be part of that picture too. By adding your GA tracking ID to FeatureOS, portal traffic shows up alongside the rest of your analytics data. Page views, user flows, events, all of it.

This is useful for understanding how people interact with your feedback portal. Which boards get the most traffic? Are users actually submitting posts or just browsing? Do they arrive from your main site, from email, or organically? Google Analytics answers these questions.

## How to Connect Google Analytics to FeatureOS

### 1. Get Your Tracking ID

Find your Google Analytics Tracking ID by following [Google's official guide](https://support.google.com/analytics/answer/9539598?hl=en). This works with both Universal Analytics and GA4.

### 2. Add It to FeatureOS

1. In FeatureOS, go to **Dashboard > Organization Settings > Integrations**.
2. Scroll to **Google Analytics**.
3. Paste your Tracking ID.
4. Click **Update**.

### 3. Verify

Submit a test post in FeatureOS, then check **Real-Time > Events** in Google Analytics. You should see the event appear within seconds.

## What Google Analytics Reveals About Your Feedback Portal

Once connected, your GA dashboard shows how users engage with your feedback portal alongside the rest of your site. Track which pages draw the most attention, see where users drop off, and correlate feedback submissions with traffic patterns. If you notice a spike in feature requests after a product launch, GA helps you trace where those users came from and what path they took to get there.

## FAQ

### What is the Google Analytics + FeatureOS integration?

The Google Analytics + FeatureOS integration adds your GA tracking ID to FeatureOS so feedback portal traffic, user behavior, and engagement appear in the same Google Analytics property as the rest of your site. You see which boards draw traffic and how visitors move through the portal. It works with Universal Analytics and GA4 tracking IDs.

### How do I connect Google Analytics with FeatureOS?

Copy your Google Analytics tracking ID, then in FeatureOS go to Dashboard → Organization Settings → Integrations → Google Analytics, paste the ID, and click Update. Verify with a test visit under Real-Time events in Google Analytics.

### What can Google Analytics tell me about my FeatureOS portal?

You can track page views, user flows, and engagement on FeatureOS boards and pages, and correlate submission activity with traffic sources after launches or campaigns.

### How do I verify Google Analytics is receiving FeatureOS data?

Submit a test action on the portal, then check Real-Time → Events in Google Analytics. Events from FeatureOS should appear within seconds when the tracking ID is correct.

### Which FeatureOS plan includes the Google Analytics integration?

The Google Analytics + FeatureOS integration is available on every FeatureOS plan (Starter, Growth, and Business). Your plan sets how many integrations you can enable at once: Starter includes 3, Growth 5, and Business unlimited.

### Who is the Google Analytics + FeatureOS integration best for?

Marketing and product teams that already use Google Analytics and want FeatureOS portal traffic in the same reporting stack.

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Source: https://featureos.com/integrations/google-analytics
All integrations: https://featureos.com/integrations.md
Product overview: https://featureos.com/featureos.md