# Segment Integration

Route FeatureOS feedback events like upvotes, comments, and submissions to Segment for unified customer data and journey analysis.

- Category: Marketing
- Provider: FeatureOS
- Website: https://segment.com
- Documentation: https://help.featureos.app/en/articles/segment-integration
- Story: https://featureos.com/integrations/segment

Segment is a customer data platform, and your feedback portal is a source of customer data. Connecting the two means feedback events from FeatureOS (upvotes, comments, new posts, subscriptions) flow into Segment alongside data from every other tool in your stack.

This gives your growth and product teams a unified view. Instead of checking FeatureOS separately, feedback activity becomes part of your customer journey in Segment. You can build audiences, trigger workflows, and analyze behavior with feedback data baked right in.

## How to Connect FeatureOS to Segment (New Users)

1. Sign up at [segment.com](https://app.segment.com/) and create a workspace.
2. Add a source and choose **JavaScript Website**.
3. Enter your FeatureOS portal URL as the website.
4. Click **Create Source** and copy the **Write Key**.
5. In FeatureOS, go to **Dashboard > Organization Settings > Integrations > Segment Analytics** and paste the key.

## How to Connect FeatureOS to Segment (Existing Users)

1. Go to your Segment Workspace and select the source you want FeatureOS events to flow through.
2. Navigate to **Settings > API Keys** and copy the **Write Key**.
3. In FeatureOS, go to **Organization Settings > Integrations > Segment Analytics**, paste the key, and click **Update**.

Check **Segment > Sources > Debugger** to see live events from your portal.

## FeatureOS Events That Flow to Segment

- Post upvotes and downvotes
- Votes cast on behalf of customers
- Comments on posts
- New post submissions
- Post subscriptions

## How Teams Use Feedback Data in Segment

Product teams see which boards and posts drive the most engagement. Growth teams incorporate feedback activity into customer journeys and audience segments. Support teams spot patterns in comment frequency and subscription behavior. All of this data routes through Segment to wherever you need it, whether that is a data warehouse, an analytics tool, or a marketing platform.

## FAQ

### What is the Segment + FeatureOS integration?

The Segment + FeatureOS integration routes FeatureOS feedback events such as upvotes, comments, new posts, and subscriptions into Segment so product and growth teams analyze feedback inside the same customer data platform as the rest of the stack. Events flow with your other sources and destinations. Feedback activity becomes part of unified journeys and audiences.

### How do I connect FeatureOS to Segment?

Create or open a JavaScript website source in Segment for your FeatureOS portal, copy the Write Key, then paste it in FeatureOS under Organization Settings → Integrations → Segment Analytics and Update. Confirm events in Segment Debugger.

### Which FeatureOS events are sent to Segment?

FeatureOS can send post upvotes and downvotes, votes cast on behalf of customers, comments, new post submissions, and post subscriptions into Segment.

### How do teams use FeatureOS data inside Segment?

Product teams measure FeatureOS board engagement, growth teams fold feedback into journeys and audiences, and support teams spot comment or subscription patterns, then route that data to warehouses, analytics, or marketing tools via Segment.

### How do I verify FeatureOS events in Segment?

After pasting the Write Key, open Segment → Sources → Debugger and generate activity on your FeatureOS portal. Live events should appear when the connection is correct.

### Which FeatureOS plan includes the Segment integration?

The Segment + FeatureOS integration is available on every FeatureOS plan (Starter, Growth, and Business). Your plan sets how many integrations you can enable at once: Starter includes 3, Growth 5, and Business unlimited.

### Who is the Segment + FeatureOS integration best for?

Growth, data, and product teams that already centralize customer events in Segment and want FeatureOS feedback activity in that same stream.

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Source: https://featureos.com/integrations/segment
All integrations: https://featureos.com/integrations.md
Product overview: https://featureos.com/featureos.md