Feedback & Sentiment
Microsurvey
A short 1-3 question survey triggered in-context at a specific moment in your product.
A microsurvey is a 1-3 question survey shown inside your product at a specific moment, triggered by a user action rather than a scheduled email blast. It's designed to capture feedback when the experience is fresh, not a week later.
The contrast is a traditional 20-question survey sent on the first of the month. It gets a 4% open rate, answered mostly by people at the extremes. The normal users stay quiet.
How microsurveys work#
Instead of pulling people out of your product to fill out a form, you catch them mid-session. Just finished onboarding? One question. Just exported a report? One question. Just cancelled? Three questions max.
Response rates are dramatically higher, sometimes 10x compared to email surveys, because you're asking when the experience is vivid.
When to use them#
They work best for transactional moments: NPS after a milestone, CSAT after a support interaction, quick sentiment checks after a new feature launch. If you need deep qualitative insight, a longer interview is still better. Microsurveys are for high-frequency, low-friction signal.
The trigger is everything. A microsurvey shown at the wrong time is just annoying. Shown right after a key action, it feels natural.
Set them up with FeatureOS Forms and Surveys wired to your product events, and you'll start learning from moments that used to be invisible.