Product glossary
50 terms across feedback, roadmaps, frameworks, and product-led growth — defined without the fluff.
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Net Promoter Score A loyalty metric based on one question: how likely are you to recommend this product? Scored 0–10.RICE Scoring A prioritization formula weighing Reach, Impact, Confidence, and Effort.Product-Market Fit When your product satisfies a strong market demand, the milestone every early-stage startup is chasing.Jobs To Be Done A framework focused on the outcome customers want, not the feature they request.Product-Led Growth A go-to-market strategy where the product itself drives acquisition, expansion, and retention.
A
- Activation Rate The percentage of new signups who reach a meaningful action, the moment they truly understand your product's value. Product-Led Growth
- AI Duplicate Detection Automatically identifying and merging similar feature requests using semantic similarity instead of keyword matching. AI & Machine Learning
- Ansoff Matrix A 2x2 framework mapping four growth strategies across products and markets. Frameworks & Strategy
B
C
- Changelog A running log of what's changed in your product, new features, improvements, and fixes, written for your customers. Feedback & Sentiment
- Churn Rate The percentage of customers who cancel or stop using your product in a given period. Product-Led Growth
- Closing the Feedback Loop The process of collecting customer feedback, acting on it, and communicating back to the customer what you did about it. Feedback & Sentiment
- Continuous Discovery The practice of having regular, ongoing customer touchpoints to inform product decisions, not just one-time research sprints. Frameworks & Strategy
- Cost of Delay The revenue or value you lose for every week a feature isn't shipped. Frameworks & Strategy
- Customer Advisory Board A select group of customers who give structured strategic feedback and input on product direction. Feedback & Sentiment
- Customer Effort Score A metric that measures how easy it was for a customer to complete a task or get help, lower effort means higher loyalty. Feedback & Sentiment
- Customer Health Score A composite metric that predicts churn risk by combining usage, support activity, NPS, and engagement signals. Feedback & Sentiment
- Customer Sentiment Score A metric that measures how customers feel about your product, derived from surveys, reviews, and support signals. Feedback & Sentiment
D
F
- Feature Factory A product team that ships features nonstop without measuring outcomes, optimizing for output instead of impact. Frameworks & Strategy
- Feature Flag A toggle that controls whether a feature is visible to users, letting you ship code without shipping the feature. Product Operations
- Feature Request A customer-submitted idea or ask for new functionality, an improvement, or a change to your product. Feedback & Sentiment
- Feedback Board A shared space, public or private, where customers can submit ideas, vote on requests, and see what the team is working on. Feedback & Sentiment
- Freemium A pricing model where a free tier drives product adoption, with paid upgrades for more features or usage. Product-Led Growth
H
I
J
K
M
N
O
- OKR Objectives and Key Results, a goal-setting framework that connects team work to measurable company outcomes. Frameworks & Strategy
- Opportunity Solution Tree A visual framework that connects business outcomes to customer opportunities and the experiments designed to address them. Frameworks & Strategy
P
- Pirate Metrics The AARRR framework, Acquisition, Activation, Retention, Revenue, Referral, for measuring SaaS growth. Product-Led Growth
- Product Operations The operational backbone that keeps product teams efficient through data hygiene, tooling, and process standardization. Product Operations
- Product Qualified Lead A user who's shown purchase intent through product usage, not just marketing signals. Product-Led Growth
- Product Roadmap A plan that shows where your product is headed, what you're building, when, and why. Frameworks & Strategy
- Product-Led Growth A go-to-market strategy where the product itself drives acquisition, expansion, and retention. Product-Led Growth
- Product-Market Fit When your product satisfies a strong market demand, the milestone every early-stage startup is chasing. Product-Led Growth
- Prompt Engineering Writing instructions that reliably get useful, consistent outputs from an AI model. AI & Machine Learning
- Public Roadmap A roadmap shared externally showing customers what's planned, in progress, and shipped. Frameworks & Strategy
R
- Release Notes A summary of what changed in a specific release, distinct from the ongoing changelog record. Product Operations
- Retrieval-Augmented Generation An AI approach that pulls in relevant external data before generating a response, reducing made-up answers. AI & Machine Learning
- RICE Scoring A prioritization formula weighing Reach, Impact, Confidence, and Effort. Frameworks & Strategy
S
- Self-Serve Onboarding A signup and setup experience that lets users reach product value entirely on their own, without sales involvement. Product-Led Growth
- Sentiment Analysis Using NLP to classify feedback as positive, negative, or neutral, with real limits around sarcasm and nuance. AI & Machine Learning
- Sprint Planning The meeting where a team decides what to build in the next sprint, based on priorities. Frameworks & Strategy
- Strategy Debt The accumulated cost of saying yes to one-off requests instead of following a coherent product vision. Frameworks & Strategy
T
- Technical Debt Shortcuts taken during development that create future rework, and like financial debt, it compounds over time. Product Operations
- Theme-Based Roadmap A roadmap organized around strategic problems to solve, not a list of features to ship. Frameworks & Strategy
- Time to Value How long it takes a new user to reach their first meaningful outcome in your product. Product-Led Growth