You already use Google Analytics to track your website. Your feedback portal should be part of that picture too. By adding your GA tracking ID to FeatureOS, portal traffic shows up alongside the rest of your analytics data. Page views, user flows, events, all of it.
This is useful for understanding how people interact with your feedback portal. Which boards get the most traffic? Are users actually submitting posts or just browsing? Do they arrive from your main site, from email, or organically? Google Analytics answers these questions.
How to Connect Google Analytics to FeatureOS#
1. Get Your Tracking ID#
Find your Google Analytics Tracking ID by following Google's official guide. This works with both Universal Analytics and GA4.
2. Add It to FeatureOS#
- In FeatureOS, go to Dashboard > Organization Settings > Integrations.
- Scroll to Google Analytics.
- Paste your Tracking ID.
- Click Update.
3. Verify#
Submit a test post in FeatureOS, then check Real-Time > Events in Google Analytics. You should see the event appear within seconds.
What Google Analytics Reveals About Your Feedback Portal#
Once connected, your GA dashboard shows how users engage with your feedback portal alongside the rest of your site. Track which pages draw the most attention, see where users drop off, and correlate feedback submissions with traffic patterns. If you notice a spike in feature requests after a product launch, GA helps you trace where those users came from and what path they took to get there.
